AXOR Strikes Gold at the 2017 iF DESIGN AWARDS

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2107 iF DESIGN AWARDS presented in Munich

AXOR Strikes Gold at the 2017 iF DESIGN AWARDS

Singapore, March 2017. Highest distinction for outstanding design achievements: AXOR received the iF Gold Award for the Zero and Select models of its new AXOR Uno bathroom tap collection. An international jury of 58 experts assessed 5,575 product entries from 59 countries and awarded only 75 iF Gold Awards at the awards ceremony in Munich on 10 March for outstanding quality of design, workmanship, environmental compatibility, functionality and innovation. “Their purist design and ease of use makes these washbasin taps undeniably impressive. A bathroom tap system for washbasins, showers and bathtubs, where the bold and uncompromising reduction of form, combined with functionality results in a design that is both clean and timeless,” the jury stated in its evaluation of the AXOR Uno Zero and Select mixers. Silke Giessler, Head of AXOR Brand Marketing, Jan Heisterhagen, Vice President Product Management, Benjamin Holzer, Product Management Taps (all Hansgrohe SE), and Andreas Diefenbach of Phoenix Design accepted the iF Gold Award at the awards ceremony on 10 March in Munich.

The Hansgrohe Group, which AXOR belongs to, received a total of nine awards, moving up to sixth place in the iF ranking. This makes the Hansgrohe Group, with its AXOR and hansgrohe brands, the best German company as well as the highest-ranking manufacturer in the sanitation industry within the iF design ranking, again outperforming some 2,000 listed companies, including top manufacturers and brands such as Audi, BMW and Apple. “These nine iF DESIGN awards, including the Gold Award, clearly confirm our ongoing commitment to combining the aesthetic design of a product with quality, ease of use and high customer benefit,” says Jan Heisterhagen.

Formal and Simple Design Language and the Aesthetics of Construction

The construction design of the AXOR Uno is true to the uncompromising design principles of the original Purist movement: two precisely shaped cylinders joined together at a right angle. Spouts and handles are available in radical or gently rounded versions. The precise contours and the raised proportions in the golden ratio of the mixers are their defining stylistic features, lending them a special aura and giving them a sleek and elegant look in any setting. Special finishes impart added radiance to the collection, which comprises over 70 products for washbasins, showers and bathtubs.

Purist Functionality

Radical and modern Purism – both styles emphasise functional simplicity. Operation of the AXOR Uno taps has been reduced to the essential: the flow of water is turned on and off by pressing the Select button, by turning the Zero handle, or with an ergonomic lever handle.

“Realised with the highest degree of technical expertise, AXOR Uno is the quintessence of purism: clean, minimalist, subtle. This collection embodies one of the most fascinating aspects of purism: form and function. Each individual product demonstrates respect for the material and precise and consistent construction design. “This is the result of our commitment to deliver perfection in design, craftsmanship and functionality,” explains Silke Giessler, Head of AXOR Brand Marketing.

About the iF DESIGN AWARD

For more than 60 years, the iF DESIGN AWARD has been recognised the world over as a label of exceptional design. The iF logo has established itself as an internationally acknowledged symbol of outstanding design achievements. The iF DESIGN AWARD is one of the world’s most important design prizes. It distinguishes design achievements in all disciplines: product, packaging, communication design, service design, architecture, interior design and professional concept. All winners of the awards will be featured in the iF WORLD DESIGN GUIDE, posted in the iF design app and displayed at the iF design exhibition in Hamburg.

AXOR develops, constructs and produces taps, showerheads and accessories for luxurious bathrooms and kitchens to perfection. At the highest aesthetic and technological levels, avantgarde, one-of-a-kind pieces and collections are created. Some of them are considered classics of bathroom design to this day. Collectively they embody the claim „Form follows Perfection“: not ending the developmental process until nothing more can be added or removed. Pace-setting design objects have been developed with this recipe for more than twenty years with world-renowned designers, among them Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Patricia Urquiola. AXOR is a brand of the Hansgrohe Group.

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Design Leader in the Sanitation Industry

In the current ranking of the International Forum Design (iF) of the best companies in the world for design, the Hansgrohe Group, with its brands AXOR and hansgrohe, ranks 6th among 2,000 listed companies. The 1040 points earned by the Schiltach-based fixtures and shower specialist outperform famous brands such as Audi, BMW or Apple and reconfirm the company’s leading position in the sanitation industry.

www.hansgrohe.com/design

Further Information:

Winnie Quek

Senior Regional Marketing Manager

Hansgrohe Pte. Ltd.

Tel: +65 6933 8663

Email: [email protected]

 

Isabelle Oh

Senior Marketing Executive

Tel: +65 6933 8666

Email: [email protected]

Images Overview

AXOR Strikes Gold at the 2017 iF DESIGN AWARDS

AXOR_Uno_Lever Handle_Black-on-Black Shot

Copyright: AXOR / Hansgrohe SE

AXOR_Uno_Select_Black-on-Black Shot

Copyright: AXOR / Hansgrohe SE

AXOR_Uno_Select_Gold_Highriser_Water

Copyright: AXOR / Hansgrohe SE

Radical and modern Purism – both styles emphasise functional simplicity. Operation of the AXOR Uno taps has been reduced to the essential: the flow of water is turned on and off by pressing the Select button, by turning the Zero handle, or with an ergonomic bow-shaped handle.

170310_iF_Gold_Award_AXOR.jpg

Copyright: iF Design / Peter Rüssmann

Silke Giessler, Head of AXOR Brand Marketing (centre), Jan Heisterhagen, Vice President Product Management (left), Benjamin Holzer, Product Management Taps (second from right) and Andreas Diefenbach of Phoenix Design (second from left) accepted the iF Gold Award at the awards ceremony on 10 March in Munich.

iF_GoldAward2017gold_AXOR.jpg

Copyright: iF Design

Highest distinction for outstanding  design achievements: AXOR  received the iF Gold Award for the  Zero and Select models of its new  AXOR Uno tap collection.

170310_iF_Awards_Bachmann_Giessler.jpg

Copyright: iF Design / Peter Rüssmann, Anna Seibel, Julian Lengenfelder

Astrid Bachmann, Team Lead Public Relations (left), and Silke Gießler, Head of AXOR Brand Marketing, Hansgrohe SE (right), accept nine IF Awards for AXOR and hansgrohe products.

 

iF_ranking_logo_Hansgrohe_Group.jpg

Copyright: iF Design

With its sixth place in the iF ranking, the  Hansgrohe Group and its AXOR and  hansgrohe brands is the best German  company as well as the highest-ranking  manufacturer in the sanitation industry,  again outperforming some 2,000 listed  companies including top brands such as  Audi, BMW and Apple.

Images for downloading: http://www.axor-design.com/presse

Copyright: We must draw your attention to the fact that we have only limited usage rights for the images provided, all further rights however belong to the respective photographers. These images may therefore only be published free of charge if they clearly and expressly serve to portray or advertise the performances, products or projects of Hansgrohe SE and/or its brands (AXOR, hansgrohe). Any other form of publication requires the approval of the respective copyright owner and remuneration must be made in agreement with said copyright owner.

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