Fake Hardware Violators Will be Named And Shamed, Excel Hardware Promises!

On Jan 3rd 2018, Kaden Choa who is the Marketing Director of Excel Hardware Pte Ltd, declared that his company will make the identity of those who manufacture, distribute or install counterfeit Excel Hardware products such as fake stainless-steel dish rack, fake pneumatic arm, fake soft close hinges public news.

“There are at least 50 homeowners who contacted us via email and call, or visited our stores for the replacement of the counterfeit Excel items. We truly do not want our consumers spend the same price to purchase some imitation products. We understand that feeling of paying hefty sums to purchase counterfeit goods for home renovation, it is absolutely wretched. So, we give discounts for the customers who are the real victim.” Kaden Choa said.


Recent scams about Excel Hardware replicas have been taking Singapore by storm, and now the company has announced that they’d be persecuting the illegal distributors.

Image Source: Excel Hardware



Besides, he said Excel Hardware is now working closely with its lawyer, Amarick Gill LLC to take legal action towards potential violators of the fraudulent activity. Mr Gill uttered that there will be legal consequences against both the interior designers as well as the homeowners who deal with counterfeit products. At the very least, the offending parties can be sued for financial and other losses to Excel. This would result in financial penalties and even winding-up actions on the offending companies. At the other end, criminal actions can be commenced against the persistent offenders which will result in Court fines and may also result in jail terms for the more serious cases.

“The Courts take a serious view of infringement cases as such cases undermine the genuine products and the trademark of Excel,” Mr Gill added.

Meanwhile, “We will name and shame whoever is doing this,” the Director announced and addressed that the company was proceeding with the lawsuit hand-in-hand with all legal and serviceable distributors in the renovation community. Here’s what he said “This legal lawsuit is proceeding with the input of the distributor of the product, as well as carpentry workshops, renovation firms, architecture firms, developers and homeowners using Counterfeit Excel Hardware Products.”


Image Source: Excel Hardware


Founded in 1998, Excel Hardware Pte Ltd is the biggest wholesale supplier, imported and exporter of quality furniture hardware & interior fittings, architectural hardware in Singapore and Malaysia for residential projects.

Excel Hardware is known for its Lifetime Warranty. Thus, when victims of the counterfeit goods contacted the company for their defected hardware, they are devastated to find out that their carpentry firm or Renovation Company had unknowingly purchased the counterfeit instead of the authentic product and there is nothing much they can do.


Image Source: Excel Hardware

In 2015, there were more than 460 Replica Excel Hardware’s dish racks found in Heron Bay Condominium. The developer was aware and the responsible main-contractor forced the penny-pinching sub-contractor to replace all the replicas with the authentic Excel Hardware products.Sky Tan, the Director of Sky Creation Asia, understood the woes of end consumers.

“As one of the market leaders of the renovation industry in Singapore and Malaysia, we had informed all of our carpenters in Singapore and Malaysia to purchase Authentic Excel Hardware Products straight from the head office in Singapore and Malaysia,” he said.


Image Source: Excel Hardware

Kaden Choa further emphasized, “Our business entity is Excel Hardware Pte Ltd in Singapore and Malaysia. All stakeholders can purchase Authentic Excel Hardware Products straight from all addresses listed on Excelhw.com.sg.”

The fake Excel Hardware Products were identified as being sold by Excel Furniture Hardware Sdn Bhd, a Malaysia Registered Company, located at No. 58 & 58A, Jalan Pinang 23, Taman Daya, 81100 Johor Bahru to various carpentry workshops and interior design firms in both Singapore and Malaysia.

So, if you want to invest in some quality kitchen hardware, you better make sure that what you purchase is absolutely authentic.

Authentic Excel Hardware Products can be found at 10 Admiralty Street, #03-52/51/34, Northlink Building, Singapore 757695 and Blk 1085, Eunos Avenue 7A #01-48 Singapore 409535. Malaysia Headquarter is only located at NO: 2, Jalan Mutiara Emas 5/3, Taman Mount Austin 81100, Johor Bahru, Johor Malaysia.

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